Tinkoff is one of the world’s largest and most profitable independent digital banks with 20+ million users. At Tinkoff, I’m creating social engagement products — channels and comments
Spy Club is an app inside 5ka app. In it, customers perform store checks and earn points, while business saves operating expenses. We have made Spy Club tasks 11 times cheaper than checks by an external agency.
An experiment to test the branding design process. The approach is based on understanding company's mission, function, personality, and finding non-obvious visual associations
Pyatyorochka is a Russian chain of 16,000+ grocery stores with the mobile app that has more than 10 million MAU. In addition to the Spy Club, in Pyaterochka app I have worked out a design system, notification center and automatic recruiting of users for interviews
CHIZHIK is a hard-discounter from X5 Retail Group. Their low price for goods is achieved by reducing operating costs. I have designed a mobile app from scratch. The goal was to explain why are the prices so low and motivate users to come back to the stores and leave feedback on products.
But for recruiters and those who care let it be five years of experience